If you’re having a hard time getting your prospects to sign up to your coaching programs, it could be that these people are not convinced that your offerings are worth their hard-earned money. Here’s how you can turn the table around. Communicate the benefits, selling points, and features of your coaching programs. Picture your potential buyers with this question in their forehead “what’s in it for me?” when writing your marketing messages… >>read more
The American Society for Training and Development (ASTD), a professional association of 70,000 corporate-learning specialists around the world, provides new ammunition for anyone who needs to make the case for employee training programs in their study “Profiting from Learning: Do Firms’ Investments in Education and Training Pay Off?” They suggest that companies should view employee training as an investment and report it in their financial statements alongside R&D and capital expenditures. While probably few companies will be reporting training as an investment, it is certainly an operating cost that gives a good ROI…. >>read more
Classroom Instruction: It is the cornerstone of all business training and development – it is very effective and conducive to almost any topic. By allowing learners, or “human capital” (the newest buzz word for people) to interact with the instructor, students are enabled to ask questions and receive immediate answers from the instructor. Likewise, the instructor can facilitate group activities or discussions to get creative juices flowing. Learners have the advantage of being in an environment that allows peer-to-peer counsel, providing the opportunity for people to draw on each other’s experience. Overall, classroom instruction is clearly an effective way to train and educate your management, staff, investors and even your customers…. >>read more
Global competition, challenges, company goals for higher profits, requisitions or structural change in the top management; all these factors call for one thing- Change Management.
British Airways had to alter its approach to content management on the internet, Cadbury had to cope with global changes by refocusing on its cultural and communication barriers, HP had its CEO resigning in 2005 and Kelloggs acquired Kebbler in 2001 which resulted in almost a double in its operations and revenues. These are to name a few companies that had faced different management faucets and were successful in their change management strategies…. >>read more
On April 20, 2012, I was in Kuala Lumpur to preside as a judge for Global Leadership Awards – 2012, Malaysia where successful entrepreneurs and leaders across the world received awards for their outstanding achievements. It was a great experience interacting with top achievers and discussing a number of issues ranging from current global challenges to building leaders. A media person approached and asked me, “What are the major global challenges companies face currently?”>>read more